Search Engine Optimization 101

What is SEO
SEO is the process of developing, modifying, and analyzing your site so to enable search engines to read it, understand it and index it correctly. This is done by optimizing a web site, improving internal and external aspects in order to increase the traffic the web site receives from search engines.

Content
Creating content for your site is one of the most important factors for successful search engine marketing. The pages you create should provide valuable information that references titles and Meta-Tags. Choosing very specific terms and concepts that are unique to your website is important for key word relevancy.

Titles and Meta Tags ...More >>
Meta-tags are HTML tags that help describe the document they are located within. Search engine not only look at meta-tags, but compare its relevancy to your site's content.

Keywords
In short, a Keyword Market is the total number of unique searches on the Internet that are relevant to your website. A Keyword Market is defined by the top-level or root keyword that is generally most relevant to your business. Top-level keywords may contain thousands of vertical keyword markets.

Link Popularity
The number of websites that link to your website is one of the factors that help search engines determine your relevancy for a search term. Link popularity and gaining new links from outside websites to your website have proven to be a popular concept for people seeking to improve their search engine rankings.

Search Engine Submission Links: Free Submissions
These search engines and directories provide a free submissions page where you can submit your website and a few pages of your website to be included in their results. Marketleap recommends that you read the search engine's submission guidelines and not submit your website unnecessarily or excessively.